Squarespace caters to DTC brands with new subscription feature
GLOSSY -by PRIYA RAO
NOV 15, 2018
As the move to owning the customer relationship becomes more important, budding beauty and fashion companies, like Lauren Napier Beauty, Sunday Forever and Jamnatura, have increased their presences on the web platform Squarespace in the last year in attempt to be more DTC-centric. Squarespace, too, is trying to make those business relationships more seamless as it launches a subscription model service for online shops on Thursday.
Squarespace, which started as platform for professionals to build and host websites in 2003, has over 2 million paying customers, but the subscription product feature will be available only to its Commerce Advanced (or merchant) clients and will be rolled into the existing $40 per month annual plan cost. The company would not disclose the number of customers within this business plan, but did say that, company-wide, its online stores have hit $1 billion gross merchandise value using its e-commerce tools in the last year.
The subscription tool is meant to be flexible and allow Squarespace businesses to try any number of options of subscriptions, such as weekly, monthly or yearly-based plans on individual products or an assortment. For comparison, competitor Wix, which generated $424 million in revenue in 2017, offers three, more static subscription plans for customers: monthly, yearly and every two years. This new feature was a draw for Crystal Marshall, founder of natural beauty company Jamnatura, which is currently only sold online. “I can control subscriptions on any product of my choice now,” she said.
JAMNATURA- EXCEPTIONAL BEAUTY PRODUCTS MADE ALL NATURAL
Ask any woman how important skin care is in 2021 and we’re sure the overwhelming answer is “very important.” That would absolutely be the correct. Evidence of this is recent sales of skin care products. Skin care sales in the United States in 2020 generated sales of more than 1 billion U.S. dollars.
Why is Skin Care So Important
The truth is that our skin is our largest organ and our skin cells are changing all the time. This means that taking care of your skin isn’t something you should think about ‘sometimes’ but something you take care of every day. In the form of a consistent skin routine.
Another reason why skin care is so important is that how you take care of your skin today will determine how your skin will look like in 20 or 30 years from now. What’s most important in taking great care of your skin is the products you use. You never want to use skin care products that will harm your skin. Instead go for products that are natural, chemical free and match your skin type. While there are certainly thousands off online skin care products, only a small percentage offer natural and chemical free products.
That’s why today we are thrilled to introduce Jamnatura, an amazing online beauty store offering 100% natural and chemical free beauty and skin care products. What set’s Jamnatura’s natural beauty products apart from other beauty products we’ve reviewed is that their diverse range of products are infused with Jamaican herbs and other natural ingredients native to the Caribbean region.
The first thing that we fell in love with was their product line and more importantly seeing all of the natural ingredients being used in each product. You just felt more healthy reading all of the ingredients in each product. We also felt that the level of transparency in showing their customers all of the ingredients is exactly what you want to see in companies that claim to have all natural and chemical free products. In so many skin care products, we see fancy labels with a one or two sentence descriptions of the product. This was definitely refreshing to see.
People are quickly waking up to the fact that it’s never too early to start taking care of your skin. We’ve all heard how important skin maintenance is. Even if you’re a “masculine-manly-man” that doesn’t use lotion or face products, you at the least know how frustrating skin problems can be.
Regardless of your routine, Jamnatura can supplement or entirely replace your lineup with their bold, all-natural products. They use various combinations of products like sweet almond, argan and seed oils to aloe vera, turmeric and more.
“At first, we wanted to distribute other products from reputable natural and organic skincare stores. After being turned down quite a few times we decided to do our own research, which naturally progressed into us creating our own product line,” said Crystal Marshall, one of the co-founders of Jamnatura. “We felt our products should be more than cosmetic goods that simply smell good but could also bring nourishment to the skin.”
Crystal is an emerging visual artist showcasing her art worldwide. Along with her sister Nicole Marshall, these two women are setting out to redefine skincare. Nicole is an aspiring book author who is currently working on her newest children’s book. Both sisters were born in the United States, but were primarily raised in Kingston, Jamaica. This is where all the influence for their product line is derived from. They are following their dreams on a mission to make all natural skincare products for everyone’s everyday use.